The continued increased engagement of women’s sports cannot be ignored, and the Longhorns play a vital role. Texas women’s ...

Friday's Game 3 of the Women's College World Series on ESPN drew the highest rating ever for a women's college softball game. Texas' 10-4 win over Texas Tech in a winner-take-all final drew an average ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited Softball ...

OKLAHOMA CITY — Late Thursday night at Devon Park, as UCLA and Oregon were wrapping up their game in the Women's College World Series, the public address announcer revealed the overall attendance ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its backing ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...